It wasn't any group of insecure religious nuts who first started talking about this, no sir. It was in fact a group of insecure racist nuts.
Back during the culture wars of the 1990s, Peter Brimelow, then a Fortune magazine editor, grew incensed with the increasing use of the phrase “Happy Holidays” by retailers like Amazon.com. “I just got real interested in the issue,” Brimelow told The Daily Beast, “because I noticed over the years there was this social shift taking place where people no longer said ‘Merry Christmas.’”
In his 1995 book, Alien Nation, Brimelow argued that the influx of “weird aliens with dubious habits” from developing nations was eroding America’s white Christian “ethnic core,” and in turn, sullying its cultural underpinnings. The War on Christmas was, in his view, a particularly pernicious iteration of the multicultural “struggle to abolish America.”
But hey, is there really that much of a difference these days? Xenophobia is xenophobia. Only someone who is very insecure would care about their proprietary holiday greeting being replaced with a greeting that includes everyone celebrating something this time of year. I mean, just think about the kind of mental state it takes to get so inflamed at the notion of a custom being changed to be more inclusive. Some people would just rather we be divided, I suppose.

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